PUMA: Future Rider

In collaboration with Highsnobiety we had the honor to redesign the PUMA Future Rider. Our goal was to envision a futuristic version of the sneaker with high tech illuminated materials.

Campaign Key Visuals
2019

Client: Highsnobiety

Art Direction: Timo Helgert

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Will you enter HyperReality? 🤔 – – Collaboration with @highsnobiety and @PUMAsportstyle to create a futuristic version of the PUMA Rider. #FutureRider #pumarider #cinema4d #octanerender #highsnobiety #augmentedreality #arart #scifiart #mdcommunity #3dvideo #rendering #cyberpunk2077 #dailyrender #streetfashionstyle #newsneakers #octanerender #gsgdaily #augmented_reality #hologram #3dart #thegraphicspr0ject #japangirl #neotokyo #bladerunnerreality #futureart #futureartist #maxon #cyberpunk #ad

A post shared by Timo Helgert (@vacades) on Sep 17, 2019 at 8:05am PDT