Maserati

In collaboration with our partner agency in China OUTPUT, we created a digital spot for the reveal of the new Hybrid Ghibli.

The idea behind the piece was to create an environment inspired by Maserati’s first Hybrid. While the car harnesses the power of fuel and electricity, the environment visualizes this by using the storm for the electrical elements and the red digital environment to symbolize the classical engine.

THE AWAKENING

Creative Direction 2020

Production Company: OUTPUT

Producer: Yiwen Han

Client: Maserati

Creative Direction: Timo Helgert

Music & Sound Design: Refraq

 

Apart from the reveal video, we also worked on a real installation on site in China, which interacts with a showcase version of the car, to visualize movement in a static showcase room.
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